True Colours

TRUE COLOURS is more than a Cava in a striking bottle — it’s a social product that allows people to contribute to causes they believe in. With every bottle sold, a donation is made to support LGBTI human rights in countries where they are under threat.

The project began in Sweden in 2017, created by ALTIA at the request of Regnbågsfonden. It quickly expanded to Finland, Spain, the Netherlands, and the U.S., with each market partnering with local organizations like FELGTB, COC, and GLAAD. In Spain, it launched during WorldPride Madrid 2017, with proceeds supporting education and health initiatives for the LGBTI community.

TRUE COLOURS combines quality Cava with a purpose, crafted in Spain and distributed across Europe and beyond. It’s a toast to diversity, inclusion, and a more tolerant world — one bottle at a time.